Hong Kong – European Union Cooperation in Protecting and Developing Intellectual Property and Brands: Current Situation and Future Trends

The European Union Academic Programme in Hong Kong (EUAP), in collaboration with the European Chamber of Commerce in Hong Kong and Macao (ECC-HK), and the European Brands Protection Council (EBPC) organize a series of events on Intellectual Property Rights, Brands Protection & Creative Industries.

The first event will focus on “Hong Kong – European Union Cooperation in Protecting and Developing Intellectual Property and Brands: Current Situation and Future Trends”

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The conference focuses on the current state and future of intellectual property rights protection and enforcement in Europe and Hong Kong. It seeks to enhance effectively the collaborative working relationships between IP/brand owners, law enforcement officials, IP Departments, investigators and industry organizations in the two regions. It will feature interactive panel discussions and presentations to provide participants an opportunity to obtain insights from the participating experts on recent intellectual property rights protection and enforcement successes and challenges as well as an outlook on future IP trends in the region.

After the welcome note by Prof. Rick Wong, Vice-President (Research and Development, Hong Kong Baptist University) and the opening speech by Mr. Stefan Amarasinha, Head of Trade & Economic Section, EU Office to Hong Kong and Macau), the conference will be divided into two sessions:

1. “Hong Kong – European Union Cooperation in Protecting and Developing Intellectual Property and Brands”

Speakers:

Mr. Anders Jessen Head of Unit for Public Procurement and Intellectual Property, DG Trade, European Commission

Mr. Albert Ho, Assistant Commissioner, Intelligence and Investigation Branch at Hong Kong Customs

Moderator:

Prof. Martin Doris, Faculty of Law, Chinese University of Hong Kong

2. “Strategies for Protecting IPR – Future Trends”

Speakers:

Mr. Peter K F Cheung, Director of Intellectual Property Department, HKSAR

Mr. Mayank Vaid, Chairman of the European Brands Protection Council of the European Chamber of Commerce in Hong Kong

Mr. Matthew Laight, EU China IPR SME Helpdesk Expert

Moderator:

Dr. Emmanuel Gillet, European Union Academic Programme Hong Kong

Closing Remarks

Mr. Peter K F Cheung, Director of Intellectual Property Department, HKSAR

Programme:

Programme of the Conference “Hong Kong – European Union Cooperation in Protecting and Developing Intellectual Property and Brands: Current Situation and Future Trends”

Biographies:

Biographies for the Conference “Programme of the Conference “Hong Kong – European Union Cooperation in Protecting and Developing Intellectual Property and Brands: Current Situation and Future Trends”

Date: 2nd September 2013

Time: 9:00AM – 2:00 PM

Venue: AAB 201, Academic and Administration Building,
Hong Kong Baptist University, Baptist University Road,
Kowloon Tong, Hong Kong

Target audience: Officials and Business, Brand owners